‘I was invited to give a presentation at the Rotary club in downtown St Paul, where I got up there and started my talk and was telling them all about the statistics of alcoholism. I saw people like just dropping off, you know, checking their watches and people sneaking out the back door and I was losing them.
So I just decided if I was going to hold this audience and take advantage of this unique opportunity to speak at a Rotary club, I better grab them. So I literally threw the speech to the side of the podium there and said, “I am an alcoholic and an addict and I’m talking today about people like me.”
And I told them my Story, not my 12-step Story but my Story of addiction, my Story of recovery and the multiple treatments I’d had. And I had them! That was the day that I realised that the real power is in the Personal Story.’